Content Writing Process: Important Requirements
Content Writing Process: Important Requirements
Of course, in order to be able to produce successful and effective content not only for customers, but for you as well, you will find that the content that you came out with has increased your business performance and increased the rate of sales,
This part may be the most important, especially if the project is for profit and not voluntary. There are data that you must first understand before starting the content creation process, and these data will increase the effectiveness and success of your content, whether for you or your customers.
1- Defining the target audience
You should know the audience best suited to your content that you want to present, actually, for example:
You want to create a marketing article about some nutritional supplements that will help athletes gain muscle in less time than usual if they have not used them,
Well, ask the following question: Who is the category that can turn into buyers? Are they old? Are they children? Of course, the target group is often young men.
In addition to other data such as the purchasing power of the target group, age, gender, behavior and marital status, you cannot, for example, provide marketing content about a product or service that helps new parents to raise their children to singles, something self-evident, is it not?
In general, every product, field or service has its own appropriate audience that you must target, and sometimes your knowledge of the product makes you automatically perceive the most appropriate audience,
But you must do some research in order to become familiar with the most important details about the targeting of a product or service.
2- Writing in an elegant and accurate manner
Writing content in a personal style is a mistake that some content writers make. Writing in a way that expresses the writer himself and his views on this field, and this may be harmful to the marketing campaign in which you work,
In order to avoid such a mistake, you must write the content in a scientific, accurate and stylized manner specific to the idea itself, product or service, try to impart in the minds of your readers the idea that you are familiar with and aware of the topic you are talking about so that it is easy for them to give you the credibility you need.
3- Determine the type and format of the content and on which platform you want to publish it
In fact, this point would have been better for me to put it in the first box and the reason is that you must first specify the platform on which you want to present your content, either a video clip on YouTube, Instagram, Snapchat, a picture or an article,
Determining the type of content will help you determine the best way to display the content and you will be able to arrange it in an appropriate manner. It is no secret to anyone that the article is not like writing a script for video content that is uploaded to YouTube,
It is not like an infographic picture with brief information uploaded to Instagram or Pinterest,
Each platform has a specific way of presenting content, the Pinterest platform is best to provide infographic images in it, as for Instagram, it combines images and short video clips as well as snapchat, as for Facebook, it combines all of the above.
4- Determine the goal of writing the content
You must set goals that you want to achieve through your content that you provide, and you must focus on every piece of content that you write and ask yourself what is the goal of this paragraph, do you want people to share, read or interact with the content.
Important steps for successful content creation
After we learned about the requirements that must be observed before starting the content writing process, we will now recognize important techniques and steps that you must implement in order for your content to succeed.
1- Choose an attractive title for readers
Choosing the title is the important thing for you as a content writer, because the title is what attracts the reader to your content and through it the reader determines whether he wants to continue reading or leave it,
You must have a set of strong headlines that are attractive and popular with the audience in order to be able to top search engine results for these words.
2- Writing a good introduction to ensure that the visitor continues reading
The content writer must write the introduction in a way that encourages the customer or the reader to read the entire content. There is no harm in placing the encouragement or suspense element in the introduction or addressing the reader in a way that makes him be confident that he will get the benefit at the end of the article.
No wonder, the introduction is the opening to your content, and you should pay attention to it.
3- Preparing content paragraphs in an orderly and non-random way
You may be one of the talents when it comes to writing marketing, entertainment, or social content, etc. But you do not find a significant turnout from your readers or that you find a weak interaction, contrary to what you expected based on the effort and time you put into coming up with this piece of content.
The reason may be simple, which is that the reader has felt lost, as during his reading of the content he decided to leave the page and search for clearer content, as a marketing content writer you must be careful to keep the readers as long as possible and your neglect of arranging the article will cause you harm regarding this goal.
Arranging the article from headings and paragraphs is an important thing for every reader so that he can continue reading while he is fully focused, and in addition to that, arranging the article will facilitate your work as a content writer, so it is important to pay attention to the arrangement of the article.
4- Writing the conclusion and requesting a CTA from the reader
Here we come to the conclusion, which serves as a summary of what you wrote, and here you can put your marketing message that you aim to publish, you should pay attention to the conclusion and use it to find out the feedback from your readers, which will help you improve your writing style or perhaps inform you of the questions of the audience and you will be able to answer them.